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About us

Discover the endless possibilities of DIY


Hands-on Learning

Leading the DIY movement, we’re empowering individuals to create and innovate in their own spaces.


DIY Project Kits

We have gathered extensive experience in providing DIY resources and tutorials. Check out our project showcases from creators worldwide.


Discover

Marketing
Marketing

Inspiring hands-on home improvement


We create a vibrant DIY community through engaging content and hands-on workshops.

Projects

Meet our team

Dedicated professionals driving our success

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands busy by participating in product development, marketing, and community engagement.

Mich Stark

Chief DIY Officer

Mich loves taking on challenges. With his multi-year experience as a DIY project manager, Mich has helped countless customers achieve their home improvement goals. Mich is among the best minds in the DIY community.

Aline Turner

Chief Technical Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ DIY enthusiasts and looks after the community of thousands of makers.

Iris Joe

Chief Financial Officer

Iris, with her extensive background in home design, helps us understand customer needs and improve our offerings. She is determined to drive success and brings her expertise to elevate our DIY solutions.